Hengchong Yu

The Poetic Wind

It is a living sunshade deployed outside the window, which was inspired by tree leaves in my “wind collections*”. Users can adjust it to different angles to fit their requirements. The main body of the shade was composed of thousands of hexagons, and every hexagon rotates independently and has two different sides, white and silver. Whenever there is wind blowing, each of the small units will start rotating delicately, and the movements will create a special pattern, which presents the wind to the user naturally. Furthermore, whilst the wind is creating a pattern on the shadowing hexagon surface, outdoor sunlight will also pass through the shade and project it into indoor spaces, to create a changeable and living shadow, mapping out the wonderful natural movements from outside the building. 

In the context of current design thinking on ‘sustainability’, apply the principle of ‘emotional attachment’ to an object and/or service that is currently viewd as relatively insignticant and/or readily disposable.

Background:

We discussed a lot at the begining, we talked about waste, green design, environment friendly, drama,  service, etc. Finally, we focused on disposable products.

Can disposable products elicit emotion?

Often cherished objects are those that facilitate flow experiences; bind people to each other; represent enhnic, political allegiance, cultural preferences or values; or tell a story of a relationship with others that are very close.

Our project attempts to achieve sustainability through elimination of these disposable items by prompting contemplation and awareness of these objects.

We created a mini exhibition of singular objects, and also distributed on a mass level in the “real word” by mixing 1000000 of these slightly modified objects with regular objects.

Exhibition:

Disposable forks, knives, tissues, wooden coffee stirrers, chopsticks or paper cups are objects that go unnoticed; but yet, seem essential to our everyday lives.

We tried to make subtle modifications to these object, the usability experience is changed. The object is still usable, but subtle modifications may render the usability experience frustrating, curious, or just surprising. By creating curiosity or manufacturing frustrtion, the user becomes aware of the object and consciousness is raised.

Empathy is the ability to project oneself into another realm of experience from which to better understand it. We need to conduct research into a situation, or situations, which could benefit from an empathetic point of view.

PICK-PICK

This game contained lots interesting events related police and citizen. At begining of the game, you can choose ‘Police’ or ‘Citizen’ as your side and then decide which location (park, tube station, etc.) you want to play, different model has different challenges. 

The rule is quite easy. We have Mr.Blue, Miss White, Police, terrorists in this game. Briefly, you just need to click people to stop them and lead the right people to right place. Furthermore, you can use some items here to help yourself. It seems a very simple game, but Actually, if your action is not quickly enough, you will failed the mission.

Background: We were asked to develop a next generation product / ‘perfect serve’ packaging ideas / concepts for the Lucozade brand.

Sheet Energy:

Most of people don’t like to take a lot of stuff when they are running.  But actually, most of time they need to get some water or energy during or after the sports time. How can they get energy conveniently?

The ‘Sheet Energy’ , shape like mint paper, which are rolled-up in a rubber container like a bracelet. You can wear this ‘bracelet’ when you are doing sports.You just need to move the button on the top, and then the paper will come out  automatically.

Shoot Energy:

As I know, a lot of people like having a chew gum when they are doing sports, and I do found some energy or sports gum brand in the world, especially in US. It may a growth points for Lucozade.

‘Shoot Energy’ is a professional chew gum package, which inspired by bicycle handlebars. This gum package can be used repeatedly, and only served in gyms or indoor playground.

The launcher need to be fixed on the desktop. When people want a chew gum, they just need to pull up the package and let it go, one gum will shoot out freely. The whole process is like using a pump. So that, the way is much more healthy because people don’t need to put their fingers into the package to get a gum.

The HUAWEI digital photo frame, which was customized by China Mobile, has been 
launched in 2009.

Accessories design for JOYOUNG soybean milk machine. The project is aim to encourage people to use the bean dregs after making soybean milk instead of throw them away, and introduce the traditional way for making tofu in our daily life.